Are you still trying to blend in?
Stop Blending In Build a Brand That Dominates
Hey Brandpreneurs,
Have you ever walked into a marketplace, heard ten people selling the same thing, and thought, “How do they even make sales?”
Here’s the secret: Most don’t, the ones who thrive don’t just sell, they stand out.
Your brand is no different.
With so many businesses popping up daily, it’s not enough to be good, you have to be remarkable. But how do you become the brand people talk about, trust, and buy from again and again?
Let me share a quick story.
There’s a tailor in my area, Mr. Ade. Now, tailoring isn’t exactly unique in Nigeria; there are hundreds of them on every corner, But Mr. Ade? He doesn’t just make clothes, he creates an experience.
From the moment you step into his shop, you’re treated like royalty, he offers free consultations, recommends styles based on your personality, and delivers on time (a miracle in this business!). His packaging is on point, and he includes a handwritten note thanking you for your trust.
People don’t just pay him for the clothes, they pay for the experience, Mr. Ade turned something ordinary into something unforgettable.
So, what’s the lesson here?
Differentiate or disappear.
Three Steps to Make Your Brand Unforgettable
1. Own Your Niche Like No One Else
Don’t try to serve everyone, the more specific you are about who your brand is for, the more magnetic you’ll become to the right people.
Action Tip: Define your niche clearly. Who are you helping, and what’s the unique problem you solve for them?
2. Elevate Your Customer Experience
It’s not just what you sell; it’s how you make people feel. Whether it’s a handwritten note, faster delivery, or personalized service, go above and beyond for your customers.
Action Tip: Pick one area in your customer journey to improve this week. Surprise them with an extra touch of care.
3. Be Bold with Your Branding
Your visuals, voice, and vibe should grab attention immediately. If someone sees your content for two seconds, they should know it’s you.
Action Tip: Audit your branding. Are your colors, fonts, and tone aligned with your brand’s identity? If not, start refining them today.
🏆 This Week’s Brandpreneur Challenge
Take a look at your brand through your audience’s eyes. Ask yourself:
- Does my brand stand out from competitors?
- What makes my brand memorable?
- Am I giving my audience a reason to choose me over someone else?
Focus on making one change that sets you apart this week.
📚 Book of the Month Reminder: “How to Sell to Nigerians” by Akin Alabi*
Akin Alabi doesn’t just teach sales, he teaches strategy. In Chapter 4, he emphasizes the importance of understanding your audience’s needs and delivering in a way that surprises and delights them.
If you haven’t started reading this yet, now’s the time to dive in.
🚨 Registration is still Open for the Brand Breakthrough Challenge!
Are you ready to stand out, scale up, and dominate your niche? The Brand Breakthrough Challenge is your chance to learn actionable strategies, connect with a thriving community, and take your brand to the next level
sign up here https://wa.link/ei7ro5
Remember, you don’t need to be louder than everyone else, you just need to be different.
Stand out, show up, and watch your brand grow.
To standing out and scaling up,
Dee Icon
Founder, The Brandpreneur Boss
P.S. Your next customer is looking for a brand like yours, but they can’t choose you if you’re blending in
Make this week count….